What is Responsive Web Design and its Importance


9 months ago | |

What is Responsive Web Design?

Ethan Marcotte coined the term responsive web design and helped popularise it in his 2011 book. 
Web access from mobile devices has grown exponentially in the last few years, in order to keep up with so many new devices a new approach was needed.
Responsive Web design, in simple words A website is fit in all kinds of screen sizes , platform and orientation is termed as a responsive website. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.

The Core of Responsive Web Design

Fluid Grids - Use of auto align elements and design which is automatically increase-decrease as per device height-width.
Media Queries - Use of media query code to compatible CSS code as per device height-width.
Responsive Images and Media - Use images with Responsive CSS code so images and media can adjust as per device height-width. 

Benefits of Responsive Web Design

Cost effective

Responsive website design eliminate improvement time and cost making it cost effective. As opposed to investing the energy and assets fabricating a different portable website notwithstanding your customary desktop website, the responsive design approach empowers you to upgrade your business for every one of the gadgets with a sole website.

Quality User Experience

If the website is responsive then it improves user experience as user don't need to sit idle with zooming, contracting, and squeezing your screen. The site consequently acclimates to your screen measure. 

Increase sales and conversion rates

The main purpose of responsive website is to increase sales by improving user experience as there will be no need for redirection, use of standardized Cascading Style Sheets (CSS) across devices and uniform design approach will also create a compatible look and feel.

Consistent user experience will have a positive impact your conversion rates as people are familiar with navigation and website use across devices. Responsive web design eliminates many of the barriers having multiple sites can present, i.e. in functionality, performance and consistent look and feel.

Increase your visibility in search engines

Responsive Design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site. This allows you to focus on link outreach with a consolidated Search Engine Optimization (SEO) strategy. SEO campaigns can be time consuming and costly, but by creating a responsive site, all of your efforts can be focused on a single site, with unified strategy and tactics across devices.

SEO Benefits For Responsive Web Design

One of the biggest ranking factors in Google is site quality and responsiveness. Switching to responsive design will help capture people searching through mobile devices. If a user finds a site from mobile search on google, but the site is not fully optimized for mobile devices and different screen sizes then bounce rates will generally be higher which is really bas as per SEO
perspective ; and thus, Google will be less likely to rank that website for mobile.

We’ve all faced this — you visit a website from your phone and it doesn’t functioning properly or requires a lot of horizontal scrolling, zooming will definitely create a very poor user experience.

There will be a lot of debate happen on website responsiveness, but in my opinion responsive websites are far better for SEO than non responsive websites.

One of the demerit to non responsive websites vs. responsive web design is that there are many developers tend to put mobile versions websites on subdomains, which is very bad practice as per SEO standards. 

Vijendra Maurya


5 months ago
Amit Sinha


6 months ago
Vijendra Maurya


6 months ago

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